Tacos, the new obsession of Instagramers
From social networks to starred restaurants, taco has convinced everyone

Tacos, the new obsession of Instagramers

From social networks to Michelin-starred restaurants to posh addresses and other kitchen departments in bookstores, tacos are everywhere. Zoom on this surfer in the process of dethroning the burger.


After the burger that has been emulated around the world, from street food lovers to the greatest chefs, it is the turn of the taco to make a box. This tortilla of Mexican corn, tasted with fingers, has conquered the US for several years. Globalization obliges, it is now invited to France.

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The hashtag #tacos invades the Web

1. The hashtag #tacos invades the Web

On social networks, tacos make everyone agree. Last fad of foodistas who expose their thousand and one attractive snapshots on Instagram, the hashtag #tacos lists to date more than 4 million publications. That's almost half of the hashtag burger . On Pinterest too, the rise of the taco is dazzling. In the past three months, research on the Mexican specialty has increased by 78%. According to figures given by Pinterest, there is also + 132% for the theme "Fiesta Mexicana". The jicama , a tuber whose flour is an alternative to wheat flour and corn, has also increased by 68% in one year. Even Gwyneth Paltrow posted on his blog his recipe Mexico-style tacos, an indisputable proof that we are dealing with a serious trend.

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